This is what my site name is
What you sell
Short Patagraph of what you sell.
If you can think of anything else...
Put it down... it helps
That and, Add color, that helps too.
The color should go good with the background and the borders, but not a color anyone would hate... also, bright colors atract people, but not so bright that people can hardly read them
Or you can change the color of all your words... but that may take a lot more time