Title.
As you know, funny things are good, so adding a funny story to one of your products that your selling is good. maybe the books history is funny too, detales are not always important but they way you say them might be... be careful on what detales you put down if you say: we got the book at (store name) and we kept shoping and this and that and this and that... your just pulling them away from the main point, just like any story stay on the main subject.
